Privacy Policy

Bushmaster Firearms Industries, Inc.

Privacy Policy:

The Privacy Policy was updated on November 9, 2020.

Your privacy is important to Bushmaster Firearms Industries, Inc. (“Bushmaster FirearmsTM ”) so we’ve developed a Privacy Policy that covers how we collect, uses, disclose, transfer, and store your personal information. Please take a moment to familiarize yourself with our privacy practices and contact us if you have any questions.

This privacy policy sets out how Bushmaster FirearmsTM uses and protects any information that you give Bushmaster FirearmsTM when you use this website. Bushmaster FirearmsTM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Bushmaster FirearmsTM may change this policy from time to time by updating this page.

California Specific Privacy Rights

California consumers have a right to knowledge, access, and deletion of their personal information under the California Consumer Privacy Act. California consumers also have a right to opt-out of the sale of their personal information by a business and a right not to be discriminated against for exercising one of their California privacy rights. Bushmaster FirearmsTM does not sell the personal information of California consumers and does not discriminate in response to privacy rights requests.

Bushmaster FirearmsTM provides notice of our privacy practices in this Privacy Policy. The Privacy Policy includes what personal information is collected, the source of the personal information, and the purposes of use, as well as whether Bushmaster FirearmsTM discloses that personal information and if so, the categories of third parties to whom it is disclosed.

California consumers with a Bushmaster FirearmsTM account can exercise their rights directly or through an authorized agent by signing into their Bushmaster FirearmsTM account atbushmaster.com/privacy/. If you are a California consumer without a Bushmaster FirearmsTM account and you or your authorized agent would like to exercise your privacy rights, requests may be made to bushmaster.com/legal-contact/, or by calling 1-800-883-6229. If you do not have a Bushmaster FirearmsTM account, Bushmaster FirearmsTM will ask you for information that we consider necessary to verify your identity for security and to prevent fraud. This information may include name, contact information, and information related to your transaction or relationship with Bushmaster FirearmsTM, but the specific information requested may differ depending on the circumstances of your request for your security and to protect privacy rights. If we delete your personal information, we will both render certain personal information about you permanently unrecoverable and also deidentify certain personal information.

Moreover, pursuant to California Proposition 24 (2020), Bushmaster FirearmsTM Privacy Policy mandates that Bushmaster FirearmsTM

-          Will not share a California consumer's personal information upon the consumer's request;

-          Provides California consumers with an opt-out option for having their sensitive personal information, as defined in law, used or disclosed for advertising or marketing;

-          Obtains permission from a California consumer before collecting data from consumers who are younger than 16;

-          Obtain permission from a parent or guardian of a California consumer before collecting data from consumers who are younger than 13; and

-          Corrects a California consumer's inaccurate personal information upon the consumer's request.

Do Not Track

Bushmaster FirearmsTM does not track its customers over time and across third-party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Third parties that have content embedded on Bushmaster FirearmsTM websites and social media platforms may set cookies on a user’s browser or app and/or obtain information about the fact that a web browser visited a specific Bushmaster FirearmsTM website from a certain IP address. Third parties cannot collect any other personally identifiable information from Bushmaster FirearmsTM websites unless you provide it to them directly.

Notice for Minors

Bushmaster FirearmsTM is a firearms manufacturer and it is our policy to restrict minors and those who are not of age to purchase or acquire firearms from the use of our website or social media platforms. Bushmaster FirearmsTM provides interactive services via social media platforms, which allows users to post content to share publicly or with friends. At any time you can delete or remove content you have posted using the deletion or removal options within and as permitted by those third party services. If you have questions about how to remove content in a specific service or if you would like additional assistance with deletion you can contact our Bushmaster FirearmsTM Support team directly here: BushmasterFirearms.com/contact-support/. Although we offer deletion capability for our services, you should be aware that the removal of content may not ensure complete or comprehensive removal of that content or information posted through the services.

Collection and Use of Personal Information

Personal information is data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Bushmaster FirearmsTM or a Bushmaster FirearmsTM affiliated company. Bushmaster FirearmsTM and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

What personal information we collect

When you create a Bushmaster FirearmsTM account, purchase a product, contact us by any electronic means including e-mail, website submissions, or by social media or participate in an online survey, we may collect a variety of information, including your name, job title, contact information including mailing address, phone number, email address, contact preferences, demographic information such as postcode, preferences, and interests, device identifiers, IP address, location information, credit card information and profile information where the contact is via social media.

When you share your content with family and friends using Bushmaster FirearmsTM social media, send gift certificates and products, or invite others to participate in Bushmaster FirearmsTM social media or forums, Bushmaster FirearmsTM may collect the information you provide about those people such as name, mailing address, email address, and phone number. Bushmaster FirearmsTM will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.

In certain jurisdictions, we may ask for a government issued ID in limited circumstances [such as when purchasing a firearm certain firearm components, to verify age before transfer, or as required by law.

How we use your personal information

We may process your personal information: for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which Bushmaster FirearmsTM is subject, for the performance of a contract to which you are party, in order to protect your vital interests, or when we have assessed it is necessary for the purposes of the legitimate interests pursued by Bushmaster FirearmsTM or a third party to whom it may be necessary to disclose information. If you have questions about this legal basis you can contact the Data Protection Officer at 1800-883-6229

The personal information we collect allows us to keep you posted on Bushmaster FirearmsTM’ latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by updating your preferences.

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users, and pre-screening or scanning uploaded content for potentially illegal content, including child sexual exploitation material. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions we may also validate the information provided by you with publicly accessible sources.

We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Bushmaster FirearmsTM ID account holders.

From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Bushmaster FirearmsTM you may not opt-out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Bushmaster FirearmsTM products, services, and customer communications.

If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

If you apply for a position at Bushmaster FirearmsTM or we receive your information in connection with a potential role at Bushmaster FirearmsTM we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how Bushmaster FirearmsTM handles candidate personal information at the time of application.

Source of your personal information where they are not collected from you

We may have received your personal information from other persons if that person has shared their content with you using Bushmaster FirearmsTM website or social media, sent gift certificates and products, or invited you to participate in Bushmaster FirearmsTM services, social media, forums. We may also validate the information provided by you when creating a Bushmaster FirearmsTM ID with a third party for security and fraud prevention purposes.

If you are a potential candidate for employment with Bushmaster FirearmsTM we may have received your personal information from third parties such as recruiters or external websites. We will use the personal information we receive to contact you about a potential opportunity or in evaluating your candidacy. If you did not provide us your personal information directly, we will inform you of the source when we first contact you regarding your candidacy. For research and development purposes, we may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.

Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone so that we can better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on our website, social media services, and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.

We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and Other Technologies

Bushmaster FirearmsTM websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.


Ads that are delivered by Bushmaster FirearmsTM advertising may appear in Bushmaster FirearmsTM news and social media. If you do not wish to receive ads targeted to your interests from Bushmaster FirearmsTM, you can choose to enable Limit Ad Tracking, which will opt your unique ID out of receiving such ads regardless of what device you are using. If you enable Limit Ad Tracking on your mobile device, third-party apps cannot use the Advertising Identifier, a non-personal device identifier, to serve you targeted ads. You may still see ads in social media or news based on contexts like your search query or the channel you are reading. In third-party apps, you may see ads based on other information.

Bushmaster FirearmsTM also uses cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Bushmaster FirearmsTM more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Bushmaster FirearmsTM Online Store. Knowing your country and language − and if you are law enforcement, your agency − helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalize your experience and provide you with better customer service.

If you want to disable cookies, you may do so within your browser settings. Contact the manufacturer of your browser for more information on how to disable cookies with your particular browser and version. Please note that certain features of the Bushmaster FirearmsTM website will not be available once cookies are disabled.

As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Bushmaster FirearmsTM may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the Bushmaster FirearmsTM website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format that customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

Disclosure to Third Parties

At times Bushmaster FirearmsTM may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help Bushmaster FirearmsTM market to consumers. When we do, we require those third parties to handle it in accordance with relevant laws. Bushmaster FirearmsTM does not sell personal information, and personal information will never be shared with third parties for their marketing purposes.

Service Providers

Bushmaster FirearmsTM shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Bushmaster FirearmsTM operates.


It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Bushmaster FirearmsTM to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Protection of Personal Information

Bushmaster FirearmsTM takes the security of your personal information very seriously. Bushmaster FirearmsTM online services such as the Bushmaster FirearmsTM Online Store protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by Bushmaster FirearmsTM we use computer systems with limited access housed in facilities using physical security measures. With the exception of iCloud Mail, iCloud data is stored in encrypted form including when we utilize third-party storage.

When you use some Bushmaster FirearmsTM products, services, or post on n Bushmaster FirearmsTM forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

The Existence of Automated Decision-Making, Including Profiling

Bushmaster FirearmsTM does not take any decisions involving the use of algorithms or profiling that significantly affect you.

Integrity and Retention of Personal Information

Bushmaster FirearmsTM makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy summaries. When assessing these periods, we carefully examine our need to collect personal information at all and if we establish a relevant need, we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.

Your Privacy Rights

You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing into your Bushmaster FirearmsTM account page. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Bushmaster FirearmsTM is not required to retain it by law or for legitimate business purposes.

We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. Online tools for the exercise of access, deactivation/restriction, correction, or deletion requests are available on a regional basis by signing in to Bushmaster.com/privacy/. When you make a request using these online tools, we will verify your identity and the legitimacy of your request.


The California Consumer Privacy Act provides California consumers with the right to obtain from Bushmaster FirearmsTM information about the personal information about you that we collect, use, and disclose. You can exercise your rights through an authorized agent by providing relevant details to allow sign-in to Bushmaster.com/privacy/. If you cannot access Bushmaster FirearmsTM online tools, you or your agent can make a request to Bushmaste.com/legal-contact/or by calling 1-800-883-6229.

If you choose to exercise your privacy rights, you have the right not to receive discriminatory treatment or a lesser degree of service from Bushmaster FirearmsTM.


You have the right to opt-out of the sale of your personal information. Bushmaster FirearmsTM does not sell your personal information.

See our page on understanding and controlling your personal information for more information on exercising your rights. Where the online tool is not currently available for access requests in your region, a request may be made directly to Bushmaster.com/legal-contact/.

Children & Education

We understand the importance of taking extra precautions to protect the privacy and safety of children using Bushmaster FirearmsTM products and services. Persons under the age of 18, or equivalent minimum age in the relevant jurisdiction, are not permitted to create their own Bushmaster FirearmsTM accounts. If we learn that we have collected the personal information of a child under 18, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible. If at any time a parent needs to access, correct, or delete data associated with their child’s Bushmaster FirearmsTM account, they may contact us through one of the options provided at the bottom of this page.

Location-Based Services

Bushmaster FirearmsTM and our partners and licensees, may collect, use, and share precise location data, including the real-time geographic location of your Bushmaster FirearmsTM computer or device. Where available, location-based services may use GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, and other technologies to determine your devices’ approximate location and share that information with Bushmaster FirearmsTM .Unless you provide consent, this location data is collected anonymously in a form that does not personally identify you and is used by Bushmaster FirearmsTM and to provide and improve location-based products and services. For example, your device may share its geographic location with application providers when you opt into their location services.

Third-Party Sites and Services

Bushmaster FirearmsTM websites and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third‑party accessory manufacturers.

Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

Our Companywide Commitment to Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to Bushmaster FirearmsTM employees and strictly enforce privacy safeguards within the company.

Privacy Questions

If you have any questions or concerns about Bushmaster FirearmsTM Privacy Policy or data processing, you would like to contact our Data Protection Officer, or if you would like to make a complaint about a possible breach of local privacy laws, please contact us. You can always contact us by phone at the relevant Bushmaster FirearmsTM Support number below.

When a privacy question or question about personal information received in response to an access/download request is received we have a dedicated team which triages your contact to address your issue. Where your issue may be more substantive in nature, we may request more information from you. All such substantive contacts receive a response within seven (7), days wherever possible - providing a response on the issue raised, requesting additional information where necessary or indicating that a response will require additional time. You may at any time refer your complaint to the relevant regulator in your jurisdiction if you are unsatisfied with a reply received from us. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has resulted in a negative impact on you or another person we will take steps to address that with you or that other person.

Bushmaster FirearmsTM may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy. We will also contact you via your contact information on file, for example by email, notification or some other equivalent method.

Bushmaster FirearmsTM Inc. 3505 Arrowhead Drive, Carson City, Nevada, 89706, Tel: 800-883-6229.